Last updated: September 2, 2025

1. Introduction

This Cookie Policy explains how Swiss View Wire (“we”, “our”, “us”) uses cookies and similar technologies on our website https://swissviewwire.com.

By using our site, you consent to the use of cookies as described in this policy. You can withdraw or modify your consent at any time via your browser settings or our preferences manager (where available).

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They let the site recognize your device, remember settings, and improve your experience.

Cookies can be:

• Session cookies – deleted when you close your browser.
• Persistent cookies – remain until they expire or you delete them.
• First-party cookies – set by Swiss View Wire for core functions.
• Third-party cookies – set by services we integrate (e.g., analytics, email delivery).

3. Types of Cookies We Use

• Strictly Necessary Cookies: Essential for core site functions such as page navigation, security, load balancing, and (where applicable) member sign-in. These cannot be disabled via our banner.
• Analytics & Performance Cookies: Help us understand aggregated usage (e.g., pages viewed, reading time) so we can improve layout and content.
• Functional Cookies: Remember preferences like language, newsletter frequency, and saved article settings to provide a smoother experience.
• Marketing & Sponsorship Cookies: Used (if enabled) to measure the reach of clearly labeled sponsor messages and to avoid showing repeats. We do not use personalized advertising without your consent.

4. Third-Party Cookies

We may partner with the following providers, each with its own cookie practices:

• Google Analytics – to measure site usage and performance.
• Hotjar – to gather UX insights (e.g., heatmaps) to improve readability.
• Email newsletter provider (e.g., Mailchimp/MailerLite) – to manage subscriptions and deliver emails.

For details or opt-out options, please see the providers’ privacy and cookie pages.

5. Cookie Consent Banner

On your first visit, you will see a banner requesting consent for non-essential cookies. You may:

• Accept all cookies
• Customize your preferences
• Decline non-essential cookies

Your choice is stored for 12 months or until you clear your cookies.

6. Managing Cookies

You can control or delete cookies via your browser settings. For instructions, visit https://www.allaboutcookies.org/.

7. Changes to This Policy

We may update this policy periodically. The “Last updated” date above will reflect any changes. Continued use of the site after updates constitutes acceptance of the revised policy.