Privacy Policy

Last updated: September 2, 2025

1. Introduction

Your privacy matters to us. This Privacy Policy explains how Swiss View Wire (“we”, “our”, “us”) collects, uses, and protects personal information in accordance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

2. Information We Collect

  • Full name and contact details (e.g., email address)
  • Newsletter and membership preferences
  • Account data for member access (if you create one)
  • Payment and billing information processed via our payment provider
  • Reader submissions, messages, and correspondence
  • Usage data via cookies and analytics tools (pages viewed, approximate location, device/browser)
  • Technical logs for security and performance (IP address, timestamps)

3. How We Use Your Information

We use your data to:

  • Provide newsletters, member content, and site features
  • Respond to inquiries and manage reader submissions
  • Improve layout, accessibility, and overall user experience
  • Operate accounts, process payments, and provide receipts
  • Maintain security, prevent misuse, and meet legal obligations

4. Data Sharing and Disclosure

We do not sell personal data. We share information with service providers solely to support operations under appropriate agreements and safeguards, including:

  • Hosting and infrastructure
  • Email delivery and newsletter management
  • Analytics to understand aggregated usage
  • Payment processing and invoicing
  • Customer support tools

5. Your Privacy Rights

You have the right to:

  • Access your personal data
  • Rectify inaccuracies
  • Erase data (“right to be forgotten”), subject to legal retention
  • Restrict or object to processing in certain cases
  • Data portability – receive your data in a structured, machine-readable format
  • Withdraw consent for non-essential processing (e.g., marketing emails)

To exercise these rights, contact us at info@swissviewwire.com.

6. Data Retention

We retain personal data only as long as necessary for the purposes described above, including:

  • Membership/account records: up to 5 years after last activity
  • Newsletter subscriptions: until you unsubscribe or withdraw consent
  • Support communications: up to 2 years after last interaction
  • Marketing consents: 12 months or until withdrawn
  • Transaction records: as required by Swiss bookkeeping laws

7. Data Transfers

Data is hosted in Switzerland. Under the EU–Swiss adequacy decision, transfers between Switzerland and the EU/EEA are permitted. Where transfers outside these jurisdictions occur, appropriate safeguards (such as Standard Contractual Clauses) are applied.

8. Contact & Complaints

For questions or requests regarding this policy, please contact our Privacy Officer at info@swissviewwire.com or by post:

Swiss View Wire
Hardturmstrasse 161, 8005 Zürich, Switzerland
UID: CHE-517-936-284

You may also lodge a complaint with your national Data Protection Authority or the Swiss Federal Data Protection and Information Commissioner.